Made By Design Creative Agency

Made By Design Creative Agency

On brand.
At volume.
On time.

On brand.
At volume.
On time.

On brand.
At volume.
On time.

Creative support for sportsbooks and casinos,
built to keep up with your calendar.

Creative support for sportsbooks
and casinos, built to keep
up with your calendar.

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Why Choose Made By Design

A clear route from brief to handover.

One brief, one team, four clear steps. No hand-offs to other suppliers, no surprises at sign-off, just work that's on brand, compliant and ready to run in every market you need.

STEP 01

STEP 01

Brief & strategy

Brief & strategy

We start with your guidelines and one live job, learning your markets, audience and the rules you work under. Within 48 hours you'll have a route and a price.

STEP 02

STEP 02

Concept

Concept

We explore widely, test ideas against your audience and markets, and bring you the strongest routes with the reasoning behind each. Compliance is built in from the first sketch.

STEP 03

STEP 03

Production

Production

Every size, every market, every touchpoint, all named to your convention. Each asset is checked against the rules for the market it's going to, before it reaches you.

STEP 04

STEP 04

Handover

Handover

Files arrive on time, organised and ready to go live. We hand back the templates and any guideline gaps we've filled, so your next brief moves faster.

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Our Services

Why Chose Us

Services

01

Campaign concepts & art direction

Ideas with real thinking behind them. We explore widely, keep the strongest routes, and set the look that carries every campaign from key visual to the last banner.

Campaign Concept

Key Visuals

Art Direction

Photography Direction

Style Development

Visual Consistency

01

Campaign concepts & art direction

Ideas with real thinking behind them. We explore widely, keep the strongest routes, and set the look that carries every campaign from key visual to the last banner.

Campaign Concept

Key Visuals

Art Direction

Photography Direction

Style Development

Visual Consistency

02

Branding & strategy

Brands built to work in every market you're in. We cover positioning, naming, identity and full rebrands, and every decision has a reason behind it.

Positioning

Visual Identity

Market-Entry Launches

Naming

02

Branding & strategy

Brands built to work in every market you're in. We cover positioning, naming, identity and full rebrands, and every decision has a reason behind it.

Positioning

Visual Identity

Market-Entry Launches

Naming

03

Motion Direction

Movement that gives a brand its personality. From idents to animated banners, we design motion that works as hard in a 6-second slot as it does in a hero film.

Motion Direction

2D / 3D Motion

Animated Banners

Storyboarding

Iconography

Transitions

03

Motion Direction

Movement that gives a brand its personality. From idents to animated banners, we design motion that works as hard in a 6-second slot as it does in a hero film.

Motion Direction

2D / 3D Motion

Animated Banners

Storyboarding

Iconography

Transitions

04

Banner & asset production

Every size, every market, every touchpoint, all named to your convention and delivered on time. This is where one approved master becomes a full campaign.

Paid Social

Display

Affiliates

On Site Promos

In App

Multi-Market

04

Banner & asset production

Every size, every market, every touchpoint, all named to your convention and delivered on time. This is where one approved master becomes a full campaign.

Paid Social

Display

Affiliates

On Site Promos

In App

Multi-Market

05

AI workflows & imagery

Photoreal campaign imagery without a shoot. We use licensed models, log provenance for every image, and disclose it all in the contract, so your legal team never has a surprise.

AI Imagery

Photoreal Scenes

Image Provenance

Workflow Setup

05

AI workflows & imagery

Photoreal campaign imagery without a shoot. We use licensed models, log provenance for every image, and disclose it all in the contract, so your legal team never has a surprise.

AI Imagery

Photoreal Scenes

Image Provenance

Workflow Setup

06

Guidelines

We work faithfully inside your brand guidelines. Where they don't cover performance formats, we write the missing rules and hand them back to you.

Brand Guidelines

Performance Formats

Template Kits

Asset Naming

Guideline Extensions

06

Guidelines

We work faithfully inside your brand guidelines. Where they don't cover performance formats, we write the missing rules and hand them back to you.

Brand Guidelines

Performance Formats

Template Kits

Asset Naming

Guideline Extensions

07

Regulated markets

Compliance designed in from the first sketch, not fixed at sign-off. We know the CAP and BCAP codes, ASA rulings and the market-by-market differences that trip campaigns up.

ASA Rulings

Safer Gambling

Multi-Market Rules

Pre-Launch Checks

07

Regulated markets

Compliance designed in from the first sketch, not fixed at sign-off. We know the CAP and BCAP codes, ASA rulings and the market-by-market differences that trip campaigns up.

ASA Rulings

Safer Gambling

Multi-Market Rules

Pre-Launch Checks

08

Consultation

A second opinion from people who've done this for thirty years. We can help with team structure, what to brief out, how other operators handle multi-market production, or honest feedback on work in progress.

Team Structure

Creative Reviews

AI Workflows

Production Workflow

In-house Support

08

Consultation

A second opinion from people who've done this for thirty years. We can help with team structure, what to brief out, how other operators handle multi-market production, or honest feedback on work in progress.

Team Structure

Creative Reviews

AI Workflows

Production Workflow

In-house Support