Industry
Sportsbook Campaign
Space of work
WynnBET
Introduction
Carrying the Wynn name into online casino and sports betting.
WynnBet was the online gaming division of Wynn Resorts, bringing a world-class collection of casino and sports betting to mobile. A name that well known comes with high expectations, and every piece of creative needed to live up to it. We led the visual design across the creative team's output, setting the standard and making sure everything that shipped looked and felt like WynnBet.
Challenges
One brand, nine states, nine sets of rules.
WynnBet was live in nine US states, and each state had its own gambling legislation. That meant customising designs and promotions market by market, adapting offers, terms and messaging to each state's rules without letting the brand drift. The work covered every channel: the website, the app, CRM, social and marketing, plus printed material for exhibitions and live events. Whether it was a push notification or a trade show stand, it had to be unmistakably WynnBet and compliant wherever it appeared.
Final thoughts
From NFL game days to headline ambassadors.
WynnBet partnered with several NFL teams, including the Detroit Lions and the New York Jets, and we created design material for those partnerships. That meant bringing two brands together in a way that worked for both, in front of some of the most engaged audiences in American sport. The brand also had high-profile ambassadors, including Shaquille O'Neal and Ben Affleck. With names that big, the challenge was keeping the brand strong and consistent alongside them, so the creative supported the star power rather than being overshadowed by it.
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PROJECTS
