Year
2024
Industry
Sportsbook Campaign
Timeline
4 Weeks
Introduction
Making social betting the headline.
BetBull is built around something most sportsbooks overlook: the fun of betting with your mates. Our job was to put that front and centre, turning social betting from a product feature into the reason to download the app. We created the Social Betting campaign, "the home of social betting, where people get together and bet together", with bold BetBull blue, confident typography and characters who look like they're in on the action together. Alongside the campaign, we showcased the app itself, from social bets and football markets to the Spin Wheel and horse racing, so every ad sells the experience, not just the offer.
Challenges
Odds boosts that stop the scroll.
Price boosts live and die by the fixture list. Every big match needs its own creative, ready to go before kick-off and sized for every placement. We built a modular odds boost template with a clear structure: the bet, the old price, the new price and a single call to action. Team colours and kits change from match to match, but the layout stays instantly recognisable as BetBull, so it's quick to produce and easy for punters to read at a glance. Compliance is built in from the start, with responsible gambling messaging and terms included in every format.
Final thoughts
A sportsbook that feels like a group chat.
BetBull's creative now has a clear point of view. The social message gives the brand its personality, the app showcases prove the product, and the odds boost system keeps the weekly offers flowing at volume. Together, they give BetBull a campaign toolkit that's on brand, built for speed and ready for every match day. See more of our sports betting and casino work below.
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PROJECTS
